M. Ali Djemaa

Human Ressoureces Director of El Aurassi chain

Human resources is the heart in the quality process

Human resources are the heart in the quality process! “Said and insisted Ali Djemaa, the human resources director of the Aurassi chain. If he says so, he must know what he is talking about. After getting a degree in occupational psychology and national service (where he already handled the recruitment selection for certain occupations) in 1980. He is now training workers in the National Vehicles Society which has 18000 workers. From here, he upgraded to a bigger construction company where he worked at the human resources department for 8 years. After that, he worked in an insurance company where he was trained in its marketing department. Eventually, just before he lands on the Aurassi Chain, he worked at the Algerian oil company.

Improve the qualifications and change the mentality

The Aurassi hotel “most landscaped hotel in Alger” has been rehabilitated from the start. In order to do so, the hotel closed down for 2 years. The infrastructure and equipment rehabilitation was done along with improving the human resources department. Far from being dismissed or put into compulsory leave, different workers (including 726 permanent workers and 200 workers with a contract for a total of 453 rooms) were offered skills training to enable them to support the renewal of the hotel. Indeed, the qualifications had to be upgraded which goes along with the attitude change of the staff. The staff has to do the right job that leads to the customer satisfaction. This is essential to this new rehabilitation otherwise “it would be like we haven’t done anything new”

Competition

“Nowadays, we have to look for and find our own customers so we can satisfy and make the customer loyal to us” the international hotel chains are now present in Algeria which leads us to be more competitive in such a market. Be competitive or don’t be at all “affirms Ali Djemaa. According to Ali Djemaa, the Algerian quality tourism plan is a good opportunity for the Algerian tourism. The hotel management is fully involved in this quality process by participating in the development of the quality national repository in the hotel industry. “ we are fully into this, as I am speaking there is a training program going on in the purpose of getting a better quality service “ he believes deeply in those training programs, he also requests it. The National School of Tourism, located on the premises, offers quality training. He thinks that more of those training centers are needed, those centers need to be modernized, up-to-date, and decentralized on different regions, especially in the deep South.

Men are the representation of a good service

The good services are mainly represented by men. The importance of hospitality, smiling, dress code, availability and kindness has to be demonstrated. But the quality approach offers other advantages in terms of human resources management: better manage the workforce, better control ratios and international standards ... "In fact, the establishment of an internal culture where quality has a great value requires a policy to be included in the long term. “Staff motivation is a necessity; it can be done within a career, a salary policy, training or retention...

The Advantage of training opportunities offered

The Algerian government spends a huge budget on training programs for Tourism . Ali Djemaa thinks that the managers of the various sectors of tourism should take advantage of this bargain. "More than that, we have a great responsibility to support the training of human resources. To commit is to serve the business, certainly, but it is also serving his country".