What is the Quality approach ?
The quality approach is a vigilant attitude toward the continuous enhancement of services for improved customer satisfaction.
It’s a participative approach, voluntarily chosen, which involves both direction the management as well as the stuff of the company. It requires a strong commitment from the institution’s leadership is required.
It’s a process that continuously requires analysis of operations and practices in order to implement actions for improvement and progression at all levels throughout the service sector.
Over the long-term, the quality approach becomes a true dynamic rooted in the culture of the organization.
For the tourism sector, the quality approach is :
- A huge step towards the progressive professionalization of the services offered in Algerian tourism, locally and internationally
- An inscription in a process of continuous upgrading humans resources
- A factor of development and sustainability of the national tourism offer
- An asset for the enhancement of national wealth and specific local regional territories
- A vehicle for job creation in the fight against unemployment
What is client satisfaction ?
The client is at the center of the quality approach. Meeting the customer’s needs, expressed or implicit, is the ultimate goal.
A satisfied client is a loyal client and a promoter to his family, friends, and colleagues. “Word-of-mouth” publicity is often more effective than the media’s.
Satisfying the client is not only responding to current needs and delivering a service, but also being constantly attentive to responses and consistently carrying out surveys on the perception of the provided service.
